Being in the creative industry, it’s not uncommon for us to design products using different types of materials. From the most common, such as plastics and aluminium, to harder-to-reach materials like gold for creating jewellery or tiny components inside the chips of your phones.
From there, we’ve also seen a rise in campaigns fighting against the use of materials like plastic, mainly due to the pollutants and toxic waste produced when trying to break them down. Overall, the overuse of plastic has been seen as harmful to the environment.
From that, opportunities arise to replace everyday used disposable plastic products, such as disposable straws, forks, spoons, cups, and plates, etc. We’ve started to see reusable metal straws become an eco-friendly enthusiast’s everyday carry (EDC).
However, being eco-friendly doesn’t mean you need to compromise on efficiency.
One thing we love about disposable products is the fact that we don’t have to care about maintaining their initial condition after using them. Who would want to wash the straw they drink from every single time they purchase a drink? Throwing it away is simply more efficient, which explains why many are so against the idea of restaurants stopping the provision of straws.
In many countries, plastic bags that were usually provided by grocery stalls for free are now being charged per bag. Back to the question of efficiency, it is also not hard to understand why many would rather pay for the plastic bag than to carry around a reusable grocery bag everywhere they go, for that sudden urge of purchasing some fruits back home.
This is where innovation comes into place. If there is one material that we can say is truly limitless, that would be wood. And from wood comes paper, a material with seemingly endless possibilities.
The Paper Company: A Conceptual Vision by JustBrain
To navigate this opportunity, the baton passes to the creatives. Envisioning a community rather than a mere entity, “The Paper Company” represents a collective of imaginative minds. United, we delve into the realm of possibilities where paper transcends its traditional roles, morphing into everyday products that rival the convenience of their plastic counterparts, without the environmental footprint.
Our venture into this conceptual exploration is more than an exercise in creativity; it’s a call to action. It invites fellow creators, thinkers, and innovators to join a movement that redefines efficiency, embracing sustainability without compromise. “The Paper Company” is not just about creating alternatives; it’s about shaping a future where our choices as consumers and creators align with the health of our planet.
As JustBrain continues to pioneer these conceptual realms, our blog serves as a canvas for these ideas. Here, we not only share our visions but also ignite discussions on the potential of design and innovation to address global challenges. It’s a space for inspiration, collaboration, and the relentless pursuit of possibilities that lie at the intersection of creativity and sustainability.
Stay tuned to our blog for more insights into the concepts brewing within JustBrain. Together, let’s pave the way for a future where innovation and eco-consciousness go hand in hand, proving that the best ideas often come from the simplest materials.
