The research phase is a critical starting point, laying the foundation for the entire project. This stage is about immersing into the industry, the client’s history, and their target audience to inform every subsequent design decision. From initial discovery through to defining key objectives, progressing to UI design, development, and final hand-off, this is where strategic and creative alignment with the client’s vision begins. It sets the trajectory for creating a solution that’s both aesthetically pleasing and functionally robust.