Healthmart

With Workwiz, we had the privilege to forge a path for a groundbreaking tech application dedicated to revolutionising the locum doctor hiring process. Founded by a renowned dermatologist in Singapore and a former lead product manager at Grab, Workwiz entrusted us to bring their innovative vision to life. Our collaboration covered everything from brand strategy and identity design to the full development of the application’s interface. Together, we’ve crafted a streamlined platform that simplifies and digitises the employment journey for medical professionals.

Color Brands & Typography

White

HEX : #FFFFFF
RGB : 255, 255, 255
CMYK : 0, 0, 0, 0

Orange

HEX : #FA9019
RGB : 250, 144, 25
CMYK : 0, 42, 90, 2

Yellow

HEX : #FDD363
RGB : 253, 211, 99
CMYK : 0, 17, 61, 1

Green

HEX : #79E25F
RGB : 121, 226, 95
CMYK : 46, 0, 58, 11

Blue

HEX : #55C1D9
RGB : 85, 193, 217
CMYK : 61, 11, 0, 15

Aa

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()-=

Inter

Bold – Medium – Regular

Logo Concept

The HealthMart logo is a versatile design that incorporates a sunflower element to symbolize the brand’s ethos of radiating health and vitality. This representation of sunshine is integral, signifying a commitment to ‘living better.’ The logo’s simplicity ensures it stands out across various platforms and blends seamlessly with diverse backgrounds in product listings and marketing banners on e-commerce sites like Shopee, Lazada, and Amazon. The design embodies flexibility, maintaining brand integrity in every application.

Brand Guidelines

The brand guidelines for HealthMart are crafted to maintain the brand’s core identity while accommodating the diverse products they offer. The strategy ensures that HealthMart’s sunny and vibrant primary colors complement, rather than compete with, the various brands in their product range. These guidelines provide essential directions on how to harmoniously integrate HealthMart’s branding with different color schemes across all marketing materials.

Need Help?