Website Design and Development / E-Commerce SolutionsCar Essentials
For Car Essentials, we crafted an e-commerce website with a focus on a user-centric purchasing experience. The key feature is a smart selection system allowing customers to find the right touch-up paint by filtering through ‘Year, Make, and Model’ of their car, ensuring they easily find a product tailored to their needs.
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Typography & Color Palette
The typography and color palette have been thoughtfully chosen to represent the brand’s innovative and professional ethos. Sofia Sans, a modern and clean font, is used in a range of weights from bold to regular for clarity and versatility. The color scheme features Regal Blue and Denim, conveying trust and reliability, while the Java shade adds a refreshing touch, reflecting the brand’s fresh approach to medical recruitment.
Regular Medium Semibold Black
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color
#DE3932
RGB: 222, 57, 50
CMYK: 0, 74, 77, 13
Goldenrod
#FECE54
RGB: 254, 206, 84
CMYK: 0, 19, 67, 0
Charcoal Blue
#292D3B
RGB: 41, 45, 59
CMYK: 31, 24, 0, 77
Midnight Blue
#161B2B
RGB: 22, 27, 43
CMYK: 49, 37, 0, 83
The Wireframe
The wireframe for Car Essentials is designed to optimize the customer journey. It aims to streamline the selection and purchasing process, ensuring that users can navigate the e-commerce platform with ease and confidence.
UI Design
The UI design for Car Essentials prioritizes a clean aesthetic with a strong color palette to guide users effortlessly through the site. Strategic use of color not only differentiates between product categories for improved navigation but also enhances the site’s overall intuitiveness, ensuring a seamless shopping experience for users searching for the right automotive touch-up paint.
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Car Essentials
Wynne
