Workwiz

Brand Strategy / Identity Design / UI/UX App DesignWorkwiz

With Workwiz, we had the privilege to forge a path for a groundbreaking tech application dedicated to revolutionising the locum doctor hiring process. Founded by a renowned dermatologist in Singapore and a former lead product manager at Grab, Workwiz entrusted us to bring their innovative vision to life. Our collaboration covered everything from brand strategy and identity design to the full development of the application’s interface. Together, we’ve crafted a streamlined platform that simplifies and digitises the employment journey for medical professionals.

Typography and Colors

The typography and color palette have been thoughtfully chosen to represent the brand’s innovative and professional ethos. Sofia Sans, a modern and clean font, is used in a range of weights from bold to regular for clarity and versatility. The color scheme features Regal Blue and Denim, conveying trust and reliability, while the Java shade adds a refreshing touch, reflecting the brand’s fresh approach to medical recruitment.

Aa

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()-=

Sofia Sans

Bold – Medium – Regular

Regal Blue

#005073
RGB: 0, 80, 115
CMYK: 100, 30, 0, 55

Denim

#117DAC
RGB: 17, 125, 172
CMYK: 90, 27, 0, 33

Java

#1DBBD6
RGB: 29, 187, 214
CMYK: 86, 13, 0, 16

Curious Blue

#189BD3
RGB: 24, 155, 211
CMYK: 89, 27, 0, 17

Sky Blue

#72C7EC
RGB: 114, 199, 236
CMYK: 52, 16, 0, 7

The Wireframe

The wireframe for Workwiz presents a clean and structured layout that forms the blueprint of the application’s user interface. It outlines the placement of elements, demonstrating a clear pathway for the user’s journey through the app, from sign-in to profile editing, and managing notifications to financial tracking. This structured approach ensures that the final UI design will be user-friendly, making complex tasks straightforward for locum doctors and medical facilities.

The Wireframe

The UI design for Workwiz showcases a blend of intuitive navigation and engaging visuals, providing users with a seamless experience as they manage their schedules and financials. With a focus on user-friendly interactions, the design facilitates a smooth journey within the app, ensuring that locum doctors and medical facilities can handle their tasks with efficiency and ease.