Pet Central

Identity Design / Brand Strategy / UI/UX App DesignPet Central

In our collaboration with Pet Central, we embarked on a transformative journey to rebrand and introduce a comprehensive application that supports their expansion efforts from Semarang to Surabaya. Our team designed a user-friendly app, complete with a welcoming logo that captures the essence of pet care. The app features innovative solutions like live camera feeds, enabling pet owners to stay connected with their pets, alongside an e-commerce platform for purchasing snacks and booking services, thereby enhancing customer engagement and operational efficiency for Pet Central.

The
Brand Colors

The Pet Central brand palette is carefully curated with comforting matt pastels, consisting of a deep navy blue, a soft sky blue, a vibrant sunshine yellow, and a rich golden hue. Each color has been chosen for its psychological impact and relevance to the pet care industry, conveying reliability, tranquility, happiness, and warmth, respectively. This selection is integral to the brand’s identity, resonating with the nurturing and cheerful spirit of Pet Central’s services.

#2E3192

RGB: 46, 49, 146
CMYK: 68, 66, 0, 43

#58A7F0

RGB: 88, 167, 240
CMYK: 63, 30, 0, 6

#FFBA00

RGB: 255, 186, 0
CMYK: 0, 27, 100, 0

#FF950E

RGB: 255, 149, 14
CMYK: 0, 42, 95, 0

The Typography

Pet Central’s typography utilises the Poppins typeface, chosen for its geometric clarity and modern sensibility. The font weights are strategically used to guide the user’s eye and convey information hierarchically, ensuring a smooth and accessible user experience.

TypefacePoppins

WeightsRegular | Medium | Semibold

Aa

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()-=

The Wireframe

The wireframes for the Pet Central app showcase a user-centered design philosophy, focusing on functionality and ease of use. Every screen is mapped out to provide a clear pathway for users to monitor their pet’s activities, access services, and receive notifications, all within a few taps. The layout is optimized for efficiency, ensuring a seamless and stress-free user experience.

UI Design

For the UI design, we brought the wireframe to life with Pet Central’s brand colors, typography, and a focus on smooth user interactions. The app’s interface is clean, friendly, and designed to enhance user engagement, with an emphasis on visuals for services like grooming and hotel stays, ensuring pet owners feel connected and well-informed.

UI Design

For the UI design, we brought the wireframe to life with Pet Central’s brand colors, typography, and a focus on smooth user interactions. The app’s interface is clean, friendly, and designed to enhance user engagement, with an emphasis on visuals for services like grooming and hotel stays, ensuring pet owners feel connected and well-informed.