Branding / Social Media ManagementAura
With Aura/Aura360, our vision was to craft a brand that resonates with the modern woman’s pursuit of wellness and elegance. We centered our branding strategy around the concept of “wellness at your fingertips,” ensuring every element reflects a clean, approachable, yet sophisticated lifestyle. Our work spanned from developing a distinct brand identity to executing a social media strategy that speaks directly to their target audience – women seeking everyday health and skin supplements. Our approach was to create an ambiance of everyday wellness, making Aura/Aura360 not just a product, but a part of a daily wellness ritual.
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Packaging Design
In designing Aura’s packaging, we embraced a minimalist yet expressive approach. We selected comforting matte pastel colors that echo the hues of the products themselves, creating a harmonious visual experience. The packaging prominently features Aura’s bold typographic logo, ensuring brand recognition. To add depth and texture, we incorporated subtle product illustrations in the background. This design choice not only balances the minimalist aesthetic but also enriches the unboxing experience, making each product feel like a personal touch of wellness.
Social Media Design
In our social media strategy for Aura, we focused on community engagement rather than direct selling. We developed a tripartite content approach: educational material to attract an audience with shared wellness interests, detailed insights into the benefits of Aura’s products addressing specific health and skin needs, and lifestyle imagery that allows the audience to envisage personal triumph through Aura’s offerings. This balanced strategy effectively connected with the audience’s lifestyle aspirations and fostered a deeper brand relationship.
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